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Definition of Marketing:
Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability - Investopedia

“The market is not an invention of capitalism. It has existed for centuries. It is an invention of civilization.”

“Accustomed to the veneer of noise, to the shibboleths of promotion, public relations, and market research, society is suspicious of those who value silence.” - John Lahr

“The revolution is an amalgam of former Party functionaries, quasi- democrats, KGB officers, and black-market wheeler-dealers, who are standing in power now and have represented a dirty hybrid unseen in world history” - Alexander Solzhenitsyn  (Russian novelist, Nobel Prize for Literature (1970), b.1918)

“Never underestimate the power of the irate customer.” - Anon

“If you don't advertise yourself you will be advertised by your loving enemies” - Elbert Hubbard  (American editor, publisher and writer, 1856-1915)

“The man who stops advertising to save money is like the man who stops the clock to save time” - Anon

“The statue that advertises its modesty with a fig leaf really brings its modesty under suspicion”  -Mark Twain  (American Humorist, Writer and Lecturer. 1835-1910)

“Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter” - Erich Fromm  (German born American social Philosopher and Psychoanalyst, 1900-1980)

“Be everywhere, do everything, and never fail to astonish the customer.” - Anon

“Reduce the layers of management. They put distance between the top of an organization and the customers.” - Donald Rumsfeld  (American Secretary of Defense)

“It all comes back to the basic. Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and they'll keep coming back.” - Dave Thomas

“When you stop talking, you've lost your customer. When you turn your back, you've lost her.”  - Estee Lauder  (American cofounder of a company of cosmetics, b.1908)

“We're doing a much more thorough job of reviewing the customers than we had in the earlier days.” - Ellen Hancock

“A blunderer is a man who starts a meat market during Lent” - James Montgomery Bailey

“Condoms should be marketed in 3 sizes, jumbo, colossal, and super colossal, so that men do not have to go in and ask for the small”  - Barbara Seaman

“I look on that man as happy, who, when there is question of success, looks into his work for a reply, not into the market, not into opinion, not into patronage” - Ralph Waldo Emerson  (American Poet, Lecturer and Essayist, 1803-1882)

“A moneyless man goes fast through the market” - Proverb

“Three women make a market” - Proverb

“We need to exert ourselves that much more, and break out of the vicious cycle of dependence imposed on us by the financially powerful: those in command of immense market power and those who dare to fashion the world in their own image” - Nelson Mandela  (South African Statesman First democratically elected State President of South Africa (1994), 1993 Nobel Prize for Peace, b.1918)

“Honor buys no meat in the market” - Proverb

“A home-made friend wears longer than one you buy in the market” - Austin O'Malley  (United Irish leader, 1760-1854)

“Advice is the only commodity on the market where the supply always exceeds the demand” - Anon

“Marketing is what you do when your product is no good” - Edwin Land

“Grace is given of god, but knowledge is bought in the market” - Arthur Hugh Clough  (English Writer and Poet, 1819-1861)

“No great marketing decisions have ever been made on quantitative data” - John Scully

“The moment that government appears at market, the principles of the market will be subverted” - Edmund Burke  (British Statesman and Philosopher, 1729-1797)

“A market is three women and a goose” - Proverb

“The market is the place set apart where men may deceive each other” - Anon

“The stock market has forecast nine of the last five recessions” - Paul A. Samuelson

“When a fool has made up his mind the market has gone by” - Anon

“They will come to learn in the end, at their own expense, that it is better to endure competition for rich customers than to be invested with monopoly over impoverished customers.” - Frederic Bastiat

“If you fire people, you fire customers.” - Ferdinand Piech

“There is never a good sale for Neiman-Marcus unless it's a good buy for the customer.” - Herbert Marcus

“Never treat your audience as customers, always as partners.” - James Stewart  (American Actor and motion picture star known for his portrayals of diffident but morally resolute characters. 1908-1997)

“The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.” - Bill Cosby  (American Actor, Comedian and Producer. b.1937, Philadelphia, Pennsylvania, USA)

“Mass demand has been created almost entirely through the development of advertising.”
Calvin Coolidge  (American 30th President of the United States, 1872-1933)

“Americans are the only people in the world known to me whose status anxiety prompts them to advertise their college and university affiliations in the rear window of their automobiles” Paul Fussell  ( , b.1924)

“I would like to be head of an advertising agency” - Wallis Simpson, Duchess of Windsor

“Hark, the Herald Tribune sings, Advertising wondrous things” - Tom Lehrer  (American Singer, Song Writer and Mathematician, was a professor of Math at Harvard who wrote many satrical tunes (Poisioning Pigeons) in the 1960s. b.1928)

“Advertising is the fine art of making you think you have longed for something all your life that you never heard of before” - Anon

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